A three-day long travel fair has just ended in Dhaka. It attempts to boost tourism in Bangladesh offering bevy of packages designed for domestic and foreign tourists alike. Despite the rise in number of domestic tourists, a question mark has already been placed on its success in increasing the number of foreign tourists. Even Bangladesh Tourism Board chairman told to a leading daily that 98% tourists are domestic.
Lack of adequate infrastructure is dubbed as the often chewed reason for not getting more and more tourists. I do not know what that means. If it means construction of five star hotels and western style theme parks than we are setting cart before the horse. And not doing a serious planning in terms of developing our tourism sector.
Flawed and premature the idea is to turn Bangladesh into a tourist destination like Malaysia and Thailand. Bangladesh has the potential but it is still not ready for that kind of model. The reason lies in our target tourists. Whom do we target as tourists? Obviously, domestic ones come first. Then the non resident Bangladeshis, followed by Indian Bengalis, other Indian ethnicities, Chinese, Japanese and then others.
Why would domestic or NRB tourists want to explore Malaysia or Thailand in Bangladesh if foreign destinations and attractions are affordable to them? Bangladesh is not ready to vie with the recreational facilities these countries offer.
Then what will Bangladesh offer to tourists? Simple, Bangladesh will offer its rural Bengal, idyllic natural setting and historical sites. There are many urban dwellers and NRBs who have never been to village. They may want to take their offspring to village just to experience what a village life really looks like. Apart from that, many Bangladeshis hailing from the northern part have never been to the South because they may not have relatives or friends living there. Similarly, many Bangladeshis from the South have never got the chance to visit the North. Local tourism agencies could easily design packages for this group to relish the beauty of rural Bengal and little known destinations in different parts of Bangladesh.
For an urban caveman and a stranger from another country, the idea of wallowing in ankle deep mud and planting rice plants in a customize paddy field, catching fish with bamboo cage or fishnet, picking vegetables from field, taking bath in a pond, making a boat trip in lake/canal, giving a hand to the potters, watching the preparation of homemade traditional cakes and relishing them are as adventurous and thrilling as paragliding or scuba diving in Malaysia and Thailand. To increase the excitement , the agency can hire theatre troupe to perform folk stories or denouement of traditional plays at a village yard. Or traditional folk singers can entertain the guests. A lathial show, traditional marshal art, can also enthrall the crowd. Too many crowd may vitiate the spirit of comity of a stranger. So the tourism agency can make prior agreement with the villagers and may train them how to host tourists hailing from a different place with the help of Bangladesh Parjatan Corporation. The villages can be jointly planned and cottages can be fitted with amenities like AC/heater, tap water, high commode etc. This kind of initiative does not take lots of investment. Good thing is all the stakeholders --- tour operator,villagers and government ---are involved with this tourism model, no one is left out. No significant changes will take place in rural landscape. At the grass root level livelihoods will be improved and new avenues of opportunities will be created in the villages as many small and supporting businesses will spring up to sustain the tourism. For instance, in these model villages, village women may have kiosk in front of their cottages stuffed with handicrafts, clothes, musical instruments and home made you snacks. They will sell directly their merchandise to tourists. Regeneration of economic activities will give rise to non-farming jobs.
Similarly, government and tourism agencies can also offer sustainable tourism model in the beach cities instead of constructing luxury accommodation. Just take a look at Cox's Bazaar, which has been made into a tourist slum. Our coastal regions are dotted with many little known beaches with sparse settlements. I had the chance to visit few of these spots while I was a university student. Lack of good communication helps them retaining their original look: fishermen village, scattered sampans, a local bazaar and tall coconut trees. It was ok for a single wanderer like me but not safe for strangers or a family hailing from somewhere else. Tour operators can replicate the village tourism model here with the assistance of tourism board. My personal recommendation is to make the sparsely populated and vulnerable coastal neighborhood as protected enclaves of Bangladesh Navy. Navy may award permission to interested tour operators scrutinizing their ecotourism model. By the same token, dismantling all tourist infrastructures in Saint Martin island is an urgent call that needs to be addressed to save this beautiful island.I think it is better to halt all tour operations inside the island for couple of years. There is no point to make a natural wonder vulnerable to pollution and to displace marginalized people in the name of tourism development.
Not only the local attraction, the hospitality management is also in bad shape. Bangladeshi born British author Zia Haider Rahman at a literary event shared his experience of a conversation he had with the staffs of a five star hotel. Ordeal he endured in conveying simple messages to Bangladeshi staffs nonplussed him.
When it comes to drawing foreign tourist, local tour operators need to cogitate on how to bring more and more Indian Bengali tourists. Among the Indians, they have got too much wanderlust. More importantly, they speak the same language and share the same gastronomic culture. So, traveling here will not be a cultural shock to Indian Bengalis. The Indians in general spend their holidays abroad. Bangladeshi tour operators need to run promotional packages in collaboration with their Indian partners to cut a niche in that market. River cruise is becoming popular among the Indians. A trip to ancestral village, Bengali new year celebration, pilgrimage to Sitakunda, annual congregation to tablig jamaat etc could be tour items to offer the Indian tourists. Apart from that Bangladesh tour operators can make some kind of strategic alliances with several Indian states to offer joint tour packages. It is very much possible to offer packages of a river cruise all the way from Kolkata to Guwahati through Bangladesh and a trip to Kaziranga reserve forest. Many will be interested to spend few days in Meghalaya and then take a train journey to Cox's Bazaar. Some luxurious cruise service has already been introduced connecting Kolkata, Chattaogram and Bangkok. But many of these services are out of reach of middle class people. Many new initiatives can be taken to connect more people and increase the connectivity. For instance, a cable car transportation system can be installed to connect Mizoram's Aizwal and Rangamati as the region is thick with vegetation and full of hilly terrain. The system can be used to transport people and light goods between the two remote cities. Later tour operators can offer packages that allow tourists to do hiking in CHT and then to enter Mizoram via Cable Car to watch a major Football tournament at Aizwal.This game changing initiative will bring a respite in this unruly terrain and create opportunities for local people.
So sustainable tourism has the potential to bring peace and make differences in lives in this neglected region.
By hosting regional tourists Bangladesh will be able to put in place tourism operations that will cater to western tourists' demand. Possible attractions for western tourists could be our World War II sites. Cumilla , Jessore, Cox's Bazaar, Lalmonirhat, Sylhet boast many World War II relics. Tour operators can design packages for a car rally following old tracks of Leedo road or a guided bus tour through the Arakan road. Vintage World War II era aircrafts may recreate the scene of dogfights in the skies of Chattogram and Cox's Bazaar. There will be plenty of occidental and oriental tourists for such events.
Not a huge investment is needed to transmute these tourism plans into reality. All you need is political good will and good relations between neighbours.
We need to undo this real-estate centric tourism development and to adopt tourism policies that lay great importance to people and the surroundings. We cannot turn Bengal into Bangkok. Because Bengal is what it is! Tourists will come here to explore it and unravel its beauties. This is what our tourism planners need to keep in mind.