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Festive mood and bonus money |
Seasonal festivals turn out to be boon for the economy. Widespread participation in the festival accelerates sales. Festival transaction constitutes major part of the annual transaction. Festival sales boost demand in fixed season and generate much needed revenue to the shop owners. Two Eids and Bengali new year (Pohela Baishakh)celebration are among the major festivals that shape the annual sales. Back to back celebration of Eid and Pohela Boishakh to some extent subdued the economy all these years. As the gap between lunar calendar driven Eid and Bengali calendar driven Pohela Boishakh widens, impact of the two on the economy also deepens.
Govt bonus to public servants plays a key role in rejuvenating the festival economy. In addition, many private organizations follow govt step and provide special bonus during the Pohela Boishakh. In brief, this bonus and allowance make a huge impact to the growing of the festival economy. Though no formal study is initiated, news reports suggest a quarter of annual sales take place during the Pohela Boishakh. From food to handicrafts, from clothes to entertainment ,hardly any sector remains untouched by the festive mood.
Taking enthusiasm into account, other festivals could play major role in bringing pace to economy. Aiming at festivals stretching all around the year is the key. Autumn is coincided with the harvesting season. So celebrating Nobanno or Autumn festival,which is held in November, will give people another occasion to celebrate and spend money. Cash allowance to salary men will also augment sales in this time. Winter is considered an ideal time for celebration. Most of the educational institutions remain closed. Winter festival can be thought of as the desired festival of this time. Since the dry season is an ideal season to travel around the country, winter can be considered the chosen season to boost tourism at home. Tourism bonus to salary men can make more people travel different parts of the country, ending bad spell for the domestic tourism industry.
Festive mood proves to be great catalyst to increase sales. Capitalizing the festivals all year around could rejuvenate the dull economy. Apart from the two Eids, Pohela Boishakh in April, Nobanno in November and Winter festival in December can provide year round sales boom. For that to happen, cash bonus to public and private employees is a must. This kind of sales push during festivals will definitely move the economy forward to reach the desired destination.