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Few firms with dominant market position, |
For some strange reasons, we seem more concerned about monopoly as main source of market imperfections. Other more pressing market imperfections issues like price fixing, bid-rigging, tie-in sales,market allocation, creating entry barriers etc often go unnoticed. Two or more firms fixing prices, firms in collusion let a firm win a bid, firm selling different product with its main product and firms dividing the market among themselves deeply influence competition and profitability. Reduced competition, in turn,let few firms gain more market share.
Regulatory intervention is therefore needed to stem concentration of market share into the hands of few firms. True reporting of the sales figure by firms in their annual report often leads to determine market share of a firm in a particular industry. Unfortunately this information is not available as many firms do not publish regularly annual report or audit report. However, regulatory bodies have means to determine size of a market in a particular industry and market share of each individual firm in that industry. If this is the case, then they know the way to eradicate the market imperfections that are detrimental to both consumer welfare and competition.
Determining true market share of a firm is important for another reason. Nowadays, revenue shortfall has become a recurring phenomenon for the govt. This year govt revenue collection target is Tk 7 trillion, which many believe quite impossible to achieve. Extra revenue may come from unearthing the true market share of a firm. Often significant market share allows a firm to abuse its dominant position in an industry. This is when intervention of regulatory body is needed. We have examples too in this country.
Bangladesh Telecom Regulatory Commission (BTRC) introduced significant market player clause that allows it to impose restrictive measures to curb influence of a dominant market player. The matter created widespread debate when BTRC slapped punitive tariffs on two leading mobile operators for hiding information on new subscribers.
Drawing this lesson from BTRC, Bangladesh Competition Commission (BCC) may introduce and apply significant market player clause for other markets too.Firms having significant market share caught abusing their dominant position in the market through malpractices like price fixing, collusive bidding, market allocation can be subject to punitive/corrective tariffs.
Determining true market share of a firm in an industry can lead to potential new investment in that industry. Removing the entry barrier is a precondition to attain that reality. In some markets even 50% market share of a firm may not be a significant market share if entry is free and arrival of new entrants drive price lower to competitive market. So prevailing markets have new business opportunities due to concentration of market share into the hands of few firms. This is particularly true for kitchen market.
So determining the market share of a firm has become vital from the point of view of competition, revenue, consumer welfare and investment.
Share of the market is an indirect measure of market power, which is the ability of the firm to set price above market level. So it is the job of BCC to determine what should be called the dominant market power in an industry, scrutinizing nature of that industry. For some industry, 25% or 30% market share can be considered dominant if huge capital investment is not required.
Concentration of market share is not bad when quality output is produced efficiently at a much lower price and consumer can get it cheaply than before. If the opposite happens, then regulatory body should step in for the sake of consumer welfare and competition.
Antitrust issues are least concerned matters from the perspective of our policymakers. That is why market imperfections are so prevalent here. In various markets,we see markets are dominated by few firms. There are rooms for new entrants in these markets. What is missing is the regular intervention of BCC. As we have laws and institutions to check market imperfections, it will be a good thing to make good use of them.